Customized Notepads show that you pay attention to detail and care about your customers. A plain white notepad with black text doesn't catch a customer's eye in the same light. Detailed information of your business and products brings feelings and sensations to an experience that, when not done right, can be incredibly dull and desensitizing. How many times have you jotted down a note and actually noticed what the design was on the notepad? If you were writing on a Fully Custom Notepad, you would take "note" of the product that was being promoted. You would remember the professional quality and the detail the notepad displayed and it would sway you to think of the company promoted in the same brilliant light.